This modern design store for kids and parents carries furniture, strollers, clothing, home accessories, wall graphics, lighting, diaper bags, infant carriers, video monitors, books, music CDs, playthings and more. Catering to "a design-savvy parent who's frustrated by the options in traditional retail outlets," Genius Jones customers are "design-focused in all other aspects of their lives and bring that same sensibility to the purchases they make for their kids. Many are creative professionals (architects, designers, artists, photographers) or from the entertainment industry," reports Daniel Kron who runs the business together with wife and partner Geane Brito.

In business since January 2003, Kron says "there are two things that make Genius Jones special. One is our point of view. We only sell those products that we truly believe represent the best design in their category. When you only sell products that you believe in, it's a lot easier to win the confidence of the customer. Also, being a modern design store, we attract customers who would never set foot in a traditional baby store. And we have been very successful at finding new products and bringing them to market before anyone else. For example, we were among the very first to sell Bugaboo strollers and NettoCollection nursery furniture. The other thing that makes us special is old-fashioned customer service."