Daniel Kron, 50, and his wife, Geane Brito, 36, also rebelled against boring clothing for kids. They opened Miami Beach, Florida, modern design store Genius Jones in 2003, selling baby and toddler clothes, furniture and more. Kron believes parents who've waited longer to have kids make for loyal customers with a more rooted sense of style and more money to spend. The couple opts to sell clothing based on great design rather than designer labels.