Adults with discriminating taste needn't compromise their high design standards when they become parents, according to Genius Jones owner Daniel Kron. The 2-year-old company, which he runs with his wife, Geane Brito, carries clothes, furniture, strollers and toys with sleek, modernist designs. "You're not going to find SpongeBob of Spiderman here," says Kron. "It's hard to find anything that requires batteries here, except maybe a clock." Along with highly popular Bugaboo strollers and fashionable diaper bags, Genius Jones features cool artist-designed toys, such as the fresh Flower Ball by Takashi Murakami. Yet Kron maintains there's nothing "snobbish" about the store. "We have something for everybody,"he says. "You can come in and buy a $5 toy or a $500 toy if you want to."

Sophisticated grownups find this is the place for gifts that let youngsters- and their parents - know you think they're special.