Nevermind that Genius Jones - the newest addition to Miami's Design District - is practically minutes old. It already has a loyal clientele, exclusivity rights and its own TV show. How's that for its first month of business?

The store, which opened this second location on November 28 (the first opened in South Beach in January 2003), is the brainchild of husband-and-wife team Daniel Kron and Geane Brito and features furniture, housewares, toys and a smattering of really different, funky clothing. (Store No. 1 remains home to the majority of Genius Jones's apparel offerings).

The launch of the second location is the subject of "Opening Soon by Design," a new reality series launching in the spring (produced by the Fine Living Channel), which is an episodic exposé on what it's like to start a retail business - everything from drawing up blueprints to the grand opening celebration. Kron said he's in "unbelievable company," citing Fendi, Oscar de la Renta and American Apparel as other subjects profiled.

The shop itself has been compared to a museum, with design its foremost principle. A glass-door entrance leads to a sparse, Scandinavian-inspired place: The front room is clean with white shelves; another with 20-foot ceilings is shaped like a tent; and the back of the store boasts David Netto's 350-square-foot flagship showroom. "David was really keen on finding a place to properly represent his product; to show it in the right environment," Kron explained. "We gave him that opportunity."

In addition to Netto's progressive designs, Genius Jones also features Offi, Agatha Ruiz de la Prada, and Bugaboo strollers (Bas Kosters was the first designer asked to transform the stroller into his own creation; as such, Bugaboo By Bas is offered at Genius Jones - one of only three exclusive retailers).

What's on tap for Genius Jones's future? Orbit stroller systems are coming in as soon as possible (probably June, Kron said) and a full-on e-commerce Web site is coming in March. "We want to be a serious online player," explained Kron.